Project
Phoenix
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You are not stuck. You are just not rising. Yet.
Most founders don't have a strategy problem. They have a traction problem. A leadership problem. An execution problem. And often,
a “can’t see the fire for the smoke” problem.
Project Phoenix is operator-led diagnostic traction advisory for founders who need clarity now. Not a six-month engagement.
Built to rise through the smoke and surface the real constraint before momentum stalls.
We turn ambiguity into an operating diagnosis: where traction is breaking, what constraint is causing it, and which operator intervention can move the company forward.
Engagement Tiers
Zero
Spark
Complimentary
Free 30-45 minute Zoom session. No agenda. No pitch. You talk. I listen. I tell you what I actually see.
Deliverable: Most founders leave this call with one insight they haven't heard anywhere else. Some leave ready to go deeper.
This is how we start.
One
Diagnostic
$2,500.00
One deep-dive session (90 minutes) plus a written Friction Map.
A look under the hood: execution gaps, leadership misalignment, GTM blind spots, scaling blockers. You walk away with a clear, ranked picture of what's actually in the way, and what to fix first.
Deliverable: 2-3 page Friction Map with prioritized next moves. Timeline: One week, start to finish.
Founders use this before board meetings. Before raises. Before making a hire they'll regret.
Two
Sprint
$5,000 - $8,000
Four weeks. Defined output. Operator in your corner.
This is for founders who know something's broken and are ready to fix it. We run the full diagnostic, then build the 90-day execution plan, repositioned GTM narrative, or pre-raise operational package together.
Deliverable: A ready-to-execute plan with accountability built in. Timeline: 4 weeks.
Three
Operator
$3,000 - $4,000 / month
For founders who want an operator in their corner.
Two to four calls per month. Async access. A direct line to someone who's done this at scale and will tell you the truth, every time.
No fluff. No generic advice. Just sharp, consistent strategic perspective when you need it most.
Limited spots: Commited founders only.
Past Project
The Atlas Project
A bold reimagining of a timeless brand.
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.